She's pregnant with his baby. But what does Kanye West's much-publicized relationship with reality TV maven Kim Kardashian mean for his popularity? If Reggie Bush, Kris Humphries and Lamar Odom are any indication, the rapper could be facing a downturn in broad appeal and marketability.
We talked to SVP of Sports for Nielsen Stephen Master about the "N-Score," an algorithm that assesses an athlete's popularity. What Master noticed was that the three sports players who dated a Kardashian sister experienced a dramatic plunge in the public's perception of them. The effect is something that could be called the "Kardashian Curse."
"Between Lamar Odom, Reggie Bush and Kris Humphries, those guys have all had their N-Score hurt, and it isn't because of their awareness. Their awareness has actually shot up, in every case, but their negative appeal has also shot up," Master said. "You need to do well, and you also need to date someone who people like. The Kardashians are controversial. They have really negatively impacted the marketability of [Odom, Bush and Humphries]."