Sean “Diddy” Combs is teaming with actor/producer Mark Wahlberg in a joint venture with fitness and wellness water brand AQUAhydrate.
Diddy will work with Mark Wahlberg and AQUAhydrate CEO John Cochran, who was formerly the President of Fiji Water.
The trio of entrepreneurs will shape the vision for AQUAhydrate, in addition to securing retail partnerships to promote the brand.
So far, the executive team with AQUAhydrate has inked deals with Safeway, Kroger and GNC, to carry the product.
According to Diddy, he is going to put the same effort into AQUAhydrate as he did with his Ciroc brand.
“As a brand architect, I am incredibly passionate and equally committed to every aspect of the businesses that I get involved with,” Sean “Diddy” Combs said today. “Partnering with AQUAhydrate and Mark is an incredible opportunity for me and I am looking forward to making history in the process. It’s important for me to be part of something that drives me and is constantly pushing the boundaries, and that’s what AQUAhydrate does. Together, were going to take AQUAhydrate to the next level.”
Diddy put his business acumen to use as the driving force behind his liquor brand Ciroc, a 50-50 partnership between the mogul and Diageo.
That helped him earn the #1 spot on Forbes’ list of richest rappers, with a net worth of $550 million, while Ciroc soars towards a billion dollar valuation.
According to producer/actor Mark Wahlberg, he uses AQUAhydrate, which combines performance grade electrolytes “without sugar and calories found in traditional sports drinks.”
“This is a truly innovative company, and I’m thrilled to be part of it,” Wahlberg added. We all strive to do the best we can for our bodies but sometimes schedules, stress and other factors get in the way. AQUAhydrate helps me achieve the balance my body needs, no matter what. I enjoy being involved in every aspect of the AQUAhydrate brand and I’m looking forward to a very successful partnership.”